Adobe's Firefly AI App Launches on Mobile Platforms, Expanding Creative Capabilities

06/18/2025 Software

After its initial debut, Adobe's Firefly, the company's ambitious platform for AI-driven creative tools, has finally landed on both Android and iOS. This move signifies a major step in democratizing access to AI-powered image, video, audio, and vector generation, putting these capabilities directly into the hands of mobile users.

For those unfamiliar, Firefly serves as a centralized hub where Adobe's various AI tools converge. Remember that relaunch back in April? Since then, Adobe has been diligently refining the platform, most notably with the introduction of Firefly Boards. Think of it as a digital mood board, now available to all users after a period of private beta testing. New features include streamlined asset arrangement and the ability to generate videos from sample content. This new feature fosters a seamless workflow within the Adobe ecosystem. For instance, edits made to an image in Photoshop will be automatically reflected in the corresponding Firefly Board, ensuring consistency across projects.

Expanding AI Model Integration

Initially, Firefly supported Adobe's own image models alongside partners like Imagen 3, Veo 2, and ChatGPT image generation. Now, Adobe is broadening its horizons by integrating models from Runway, Luma, Pika, and Ideogram. Crucially, all model providers, both new and existing, have committed to safeguarding user data by refraining from using it for training purposes.

While Adobe's Firefly Image 4 remains the most popular choice among users, even its top-tier variant, Image 4 Ultra, accounts for a relatively small percentage of overall usage. One might wonder, then, why Adobe bothers to offer these third-party options. According to Zeke Koch, VP of Product Management for Adobe Firefly, the rationale lies in providing users with specialized capabilities that Adobe's native models might lack. He suggests that users often turn to alternative models for specific needs during the ideation phase rather than for final production.

For example, OpenAI's image generator allows for instruction-based editing, enabling users to fine-tune images without starting from scratch. Similarly, Ideogram excels at generating text within images, and each model offers a unique artistic style that users may prefer for particular tasks. In the future, Adobe aims to support as many models as possible, provided they adhere to the company's stringent data protection standards. As Koch emphasizes, Adobe is selective about its partnerships, prioritizing user privacy and data security.

The Adobe Firefly app is now available for download on both the App Store and Google Play, offering a gateway to a new era of AI-powered creativity on the go.