Amazon Music AI-Powered Search Beta

05/20/2025 Music

Amazon Music is undergoing a significant upgrade with the introduction of an AI-powered search experience. This new beta feature aims to revolutionize music discovery, moving beyond simple keyword matching to offer a more nuanced and insightful search process.

Beyond Keyword Searches

While traditional searches remain available, a new "Explore" tab (currently available on iOS) provides AI-driven recommendations. Instead of just listing exact matches for a search term, the AI analyzes the query and suggests related artists, influences, and collaborative projects. For example, searching for a specific song by Bad Bunny might also surface artists who have influenced his style or those with whom he has collaborated.

Personalized Music Discovery

This approach offers a more comprehensive and personalized experience. Searching for a K-Pop group like BLACKPINK, for instance, would not only showcase their top hits, but also highlight solo projects by individual members, demonstrating a deeper understanding of the musical landscape. The system aims to provide users with a more intuitive and expansive pathway to discover new music.

Powered by Amazon Bedrock

This innovative search function leverages Amazon Bedrock, Amazon's cloud service for generative AI models. This underscores Amazon's broader commitment to integrating AI capabilities across its product ecosystem. The current rollout is a beta test, available to a select group of Amazon Music Unlimited subscribers in the US on iOS devices. The plan is to gradually expand availability in the future.