Amazon's Satellite Internet Renamed Leo: A Shift in Focus?
So, Amazon's Project Kuiper, their satellite internet venture, has a new name: Leo. It seems more than just a rebranding is happening here. When I first heard about Project Kuiper, I thought, "Great! More internet access for underserved areas." That was the vibe they were giving off, you know?
They talked about affordability and bridging the digital divide. I mean, they even compared it to their budget-friendly devices like the Echo Dot. However, something seems to have shifted. I can't help but wonder if their priorities have changed.
The name "Leo" itself is a nod to Low Earth Orbit, where the satellites will be. Pretty straightforward, right? But it's the subtle changes in their messaging that have caught my attention. It's like they're now aiming for bigger fish, like commercial contracts and competing head-to-head with services like SpaceX's Starlink. I understand business is business, but I hope they don't completely forget about their initial promise.
If you look at older versions of their website, you'll see a clear emphasis on affordability and serving communities with limited internet access. Now, that language is toned down. The focus is more on high-speed internet for homes and businesses. They're talking about streaming 4K videos and handling the internet needs of an entire family. Which is cool, but what about those who can't afford it?
I get it, they need to make money. But it would be a shame if this project, which started with such a noble goal, becomes just another premium internet service. They even posted a video showing all these diverse use cases – from students doing homework to emergency services in rural areas. It feels a bit disconnected from the current narrative, to be honest. What do you think?
Source: TechCrunch