Apple to Launch Smart Glasses in 2024
Apple is reportedly gearing up to launch its own smart glasses by the end of 2024. This move positions the tech giant as a direct competitor to Meta's successful Ray-Ban Meta smart glasses. The upcoming Apple glasses are expected to include standard features such as a camera and microphone, enabling the device to analyze its surroundings. Integration with Siri will allow users to control functionalities like answering calls and receiving directions through voice commands.
Advanced Chip Technology
Previous reports indicate Apple's development of new chips specifically designed for these smart glasses and other upcoming hardware, including new Mac computers and AI servers. This suggests a significant investment and a commitment to delivering a technologically advanced product that can effectively compete in the burgeoning smart glasses market. The focus on custom silicon points to Apple's intention to optimize performance and integrate features seamlessly.
A High-Stakes Competition
The race to dominate the smart glasses market is intensifying, with Apple's CEO, Tim Cook, reportedly determined to outperform Meta. Meta's Ray-Ban Meta has achieved impressive sales figures, selling millions of units, setting a high benchmark for Apple to surpass. The success of Meta's product underscores the considerable market potential and highlights the strategic importance of Apple's entry into this sector. The development of Apple's smart glasses represents a significant step in the ongoing evolution of wearable technology and the expanding landscape of AI-powered devices.
Source: TechCrunch