Apple's Split iPhone 18 Launch
Apple's upcoming iPhone 18 lineup, anticipated for 2026, is rumored to have a staggered release. Instead of a simultaneous launch, the company is reportedly planning a two-phased approach. Premium iPhone 18 Pro models are expected to debut in the fall of 2026, while the standard iPhone 18 and a new iPhone 16e variant will follow in the spring of 2027. This strategy could allow Apple to manage supply chain complexities and potentially test market demand for different price points.
A New Foldable and Other Considerations
Adding to the 2026 iPhone release, a new foldable iPhone is also rumored to launch alongside the iPhone 18 Pro models in the fall. Further complicating matters is the introduction of a slimmer iPhone model rumored to be called "iPhone 17 Air" expected to be released this year, with a successor anticipated in 2026. This strategic product rollout appears to be a carefully orchestrated plan to capitalize on various market segments.
Manufacturing Shift to India
The staggered release also coincides with reports of Apple exploring increased iPhone 18 manufacturing in India. This diversification aims to reduce reliance on China, mitigating potential risks related to tariffs and other geopolitical factors. This move reflects Apple's growing efforts to diversify its manufacturing base for greater geopolitical stability and cost control.
Source: TechCrunch