So, OpenAI's new Sora app is already stirring up some drama. It seems like they've landed themselves in a bit of a legal pickle with Cameo, the platform where you can buy personalized videos from celebrities. The issue? OpenAI's use of the word "cameo" within the Sora app.

If you aren't aware, Sora is that social media-esque app that came out alongside the Sora 2 video generation model. The "Cameo" feature within Sora allows users to create videos featuring likenesses of people, whether it's a celebrity or even just a friend. Think of it as a way to digitally "feature" someone in your video creation. However, Cameo (the celebrity video platform) is arguing that this infringes on their trademark. When I think about it, it makes sense. I mean, they’ve built their entire brand around the idea of "cameos" from famous folks.

The Heart of the Matter

Cameo's main argument is that OpenAI's use of "cameo" will cause confusion, especially since some celebrities are on both platforms. Imagine Mark Cuban or Jake Paul being "Cameo-ed" on Sora – it could get messy. And get this: OpenAI even capitalizes "Cameo" when referring to the Sora feature, which, in my opinion, only strengthens Cameo's case.

OpenAI, on the other hand, is pushing back, stating they don't believe anyone can claim exclusive ownership of the word "cameo." They plan to fight it out in court, which I imagine will be an interesting legal battle to watch unfold. It reminds me of other tech companies battling over names and common words.

Interestingly, not every video created in Sora involves the Cameo feature. Some users have even found ways to generate likenesses of people without using the official Cameo option. For instance, there were reports that you could create videos featuring Michael Jackson (probably because he's no longer living). Or, in another case, create videos featuring Bryan Cranston as Walter White. This only adds to the confusion surrounding potential copyright issues.

Adding fuel to the fire, OverDrive, a library app, has also sued OpenAI over a trademark issue related to Sora's app icon. It seems like OpenAI has a few hurdles to clear before Sora can truly take off. I guess we'll see how it all plays out.