TikTok's Updated Guidelines: LIVE Content, Personalized Feeds, and AI Tweaks
Hey everyone! So, TikTok is getting a little makeover when it comes to its community guidelines. It's not a total overhaul, but there are some interesting tweaks that I think are worth chatting about. These changes, set to roll out on September 13, 2025, aim to clarify the rules and regulations of the platform.
First off, if you're a LIVE creator on TikTok, listen up! You're basically responsible for everything that happens during your live sessions, even if you're using third-party tools like those real-time translators. TikTok's advising you to keep a close eye on these tools to make sure they're not accidentally breaking any rules. Fair enough, right? We can't just let anything fly on those streams!
Now, here's where it gets interesting. TikTok's making it super clear that if you're posting commercial content, you HAVE to disclose it. No sneaky ads allowed! And get this: they might even reduce the visibility of content that tries to get you to buy stuff off the app, especially in areas where TikTok Shop is already a thing. It seems TikTok wants to keep the shopping experience inside its own walls.
Ever notice how your TikTok search results seem tailored just for you? Well, you're not wrong! TikTok's new guidelines confirm that search results and recommendations are personalized based on your past activity. So, that deep dive you took into cat videos? Yeah, TikTok remembers. It's all about making the experience more relevant... or maybe just reinforcing your addiction. Haha!
Comments are getting the personalized treatment, too. TikTok's sorting comments based on things like past replies, likes, and reports. So, the comment section you see might be totally different from what your friend sees. It’s like everyone's getting their own custom-curated echo chamber.
What about AI? The changes here are subtle, but interesting. TikTok's removing some of the specific language around AI-generated content that falsely shows public figures in certain contexts. Instead, they're focusing on content that's misleading or harmful. I wonder if this could open the door for AI endorsements down the line? It's something to keep an eye on.
Overall, these changes aren't earth-shattering, but they do give us a glimpse into how TikTok's thinking about its platform. It seems they're focusing on clarity, personalization, and maybe, just maybe, paving the way for some future AI-driven content. What do you think? Are these changes a step in the right direction, or is TikTok just trying to control the narrative even more?
Source: TechCrunch