Apple Eases App Store Payment Rules
Apple has significantly altered its App Store guidelines following a US court order. The changes directly address a previous ruling that found Apple violated antitrust laws by restricting developers' ability to use alternative payment systems. A key modification removes the prohibition against "buttons, external links, or other calls to action" that guide users to payment methods outside the App Store, at least for apps within the US market. This means developers no longer require special permission to direct users to external payment options.
Impact on Developers and Users
This adjustment is a major victory for developers who previously faced substantial commission fees on in-app purchases. It allows for increased competition and potentially lower prices for consumers. The removal of restrictions on external payment links will allow developers to offer more choice and flexibility to their users.
The court decision stemmed from a lawsuit filed by Epic Games, which challenged Apple's mandatory 30 percent commission. While Apple initially attempted to circumvent the original ruling, the updated guidelines represent a substantial shift in their policy.
While the changes currently only apply to the US App Store, the impact is significant. Other companies, like Spotify, are already adapting their apps to leverage this newfound flexibility. The potential ramifications for the broader app ecosystem are substantial and will be closely observed.
1 Image of App Store Changes:
Source: Engadget