Mondelez Plans AI-Powered TV Ads to Cut Costs by 2026
So, I was reading about this, and it seems like Mondelez, the company behind Oreo and other popular snacks, is diving headfirst into the world of AI-generated marketing. They're not just playing around; they've invested a hefty sum – over $40 million! – into an AI video tool. The goal? To seriously cut down on the costs of making ads.
The idea is that this AI tool can halve the production costs of video ads. I mean, that's a massive saving if it actually works. The company plans to have AI-generated TV ads ready to roll out by the 2026 holiday season. They're even eyeing a Super Bowl spot in 2027! That's a pretty ambitious timeline, in my opinion.
They're already using this tech for social media content for brands like Chips Ahoy and Milka. And, get this, they're planning to use it to design online product pages for Oreos starting in November. It sounds like they're really integrating AI into all aspects of their marketing efforts.
However, it's not all sunshine and rainbows. While many companies are jumping on the AI bandwagon to reduce ad spending, the results have been a mixed bag so far. Last year, Coca-Cola's AI-generated Christmas ads got a lot of flak online. People thought they were "soulless" and even a bit creepy! That shows that, while AI can be powerful, it's crucial to use it carefully and not lose the human touch.
I think Mondelez is taking a calculated risk here. If they can pull this off, they could save a ton of money and streamline their marketing process. But they also need to be careful not to create ads that feel generic or, worse, alienate their customers. It's a delicate balance, and I'm curious to see how it plays out. You know, it's a great innovation, but I wonder if we will connect with the adds like we used to. Guess we will have to wait and see.
Source: The Verge