News about: advertising

Mondelez invests heavily in AI to generate TV ads and reduce marketing costs. First ads could be launched by 2026, but previous AI experiments had mixed results.

The EU has fined Google $3.5 billion for abusing its market dominance in the ad tech space. Google plans to appeal the decision.

Google launches its AI-powered advertising tools in India following the repeal of the digital ad tax, aiming to boost ad performance and market reach.

YouTube uses AI to place ads at peak viewer engagement moments. This new strategy aims to improve ad recall but may disrupt viewers.

Zuckerberg's plan to automate Meta's advertising with AI raises concerns about user experience and the future of creative agencies.

Meta rolls out ads on Threads to over 30 countries, reaching a larger portion of its 300 million users. The ads will appear between organic content.

Apple removes 'Available Now' claim for Apple Intelligence after concerns over misleading advertising regarding features not yet fully available.

Google suspends 39.2 million ad accounts in 2024 using AI, fighting ad fraud and deepfakes.

Google partners with Roblox to expand advertising opportunities, focusing on Rewarded Video and reaching Gen Z audience.

Apple is facing a lawsuit alleging false advertising of its Apple Intelligence features, with plaintiffs claiming misleading information about the AI capabilities of iPhones.

Explore the unsettling world of data brokers, how they collect your data, and the potential dangers to your privacy.